Keywords form the basis of all your SEO or search engine optimization efforts. When you say you are optimizing your website for better search engine performance, what you are trying to do is to get listed for the relevant searches. What makes your website relevant or irrelevant for a particular search? We would say that it is the keywords for which you optimize your website that makes your website relevant for a given search. If you have optimized your website for the right set of keywords, then you can be sure of getting the right kind of traffic to your website. If you have been careless with the selection of the right keywords, you cannot expect targeted traffic to your website. You should therefore understand the dynamics of keywords and how they affect your website’s online performance.
Keywords are nothing but the terms or the set of words that people use to search for information online. Everyone uses it but without using the term keyword but for a business owner or for an SEO expert, these terms are very important. Only when business owners know the terms that people use to search for their products and services online they can optimize their websites for the right terms.
Keywords can be categorized into two types, namely long tailed keywords and short keywords. There is a lot of fluidity in terms of correctly defining when keywords are considered long tailed keywords and to what limits they are considered short keywords. Some consider terms with more than two words as long tailed keywords while others consider terms with more than three or four words as long tailed keywords. What is important to note here is that you should use a combination of both short keywords and long tailed keywords while optimizing your website. Only then you will be able to cover the online traffic in a satisfactory manner.
You should also understand that short keywords have very high level of competition and with the increasing length of the key phrases the competition level comes down. Secondly you should also take note that you will be able to target your visitors better with long tailed keywords as compared to short keywords.
While we are trying to take a deeper look at keywords and how they impact your website’s traffic rate, it is important to pay attention to geographic quantifiers. This is a very powerful way of targeting your traffic. With appropriate geographic quantifiers in your keywords you will be able to send the right traffic to your website. This however is applicable only when your products or services target a specific country, city or specific geographic zone.
The right keywords for your website should be identified based on the latest search trends of people. You should therefore know where to look for the right keywords and not randomly throw the search terms for your website’s SEO just because you think they are important. Never underestimate the importance of keywords while making your SEO efforts.