SEO or search engine optimization is a set of processes or strategies that are implemented to make a website search engine friendly. Why websites should be made search engine friendly will be the next question. If your website is not search engine friendly you will not be able to drive adequate traffic to your website. Only when your website is search engine friendly, search engines will promote your website in the search results. So to achieve your online business goals your website should be optimized.
We mentioned that SEO is a set of processes, these processes can be classified into two basic categories namely on-page optimization and off-page optimization. In order to achieve that competitive edge in the search results, you need to take balanced SEO efforts, meaning that your on-page SEO efforts and off-page SEO efforts should be well balanced. Paying excessive attention to one and ignoring the other aspect will not help you achieve the required results.
On-page SEO involves fine tuning the content of your website, introducing correct keyword density in your web pages, cleaning up the codes so that search engines can crawl your website without any problem, adding appropriate tags to your web pages, fine tuning your file names and site navigation, etc. On the other hand, off-page SEO involves promoting your website in the social media and other popular networks both to acquire online visibility and to improve your link popularity. Off-page optimization is an on going requirement. You can actually never say at any point of time that you have done enough and now you can sit back and relax. Once you say that you will start regressing, all the efforts you have taken will come to no avail.
The main aim of SEO is to make your website one of the most preferred websites in a given niche so that search engines will give your website top listings in search results page. SEO takes into account the latest search engine algorithm or ranking parameters while optimizing a website. There are hundreds of search engines online and each search engine has its own set of ranking parameters but only few search are responsible for sending 99% of the website’s traffic. It is therefore enough to pay attention to the ranking algorithms of the major search engines like Google, Yahoo, Bing at least to start with, later you can continue to fine tune your website for other smaller search engines.
SEO for sure is a complex process and only someone that has the required qualifications and skills should be engaged to optimize your website. If you choose to do your own website’s SEO make sure you know what you are doing and make sure that you have plenty of time at hand to take care of your SEO needs. If things are left in inexperienced hands, then your website will be subjected to unnecessary risk. Search engines have very little tolerance to manipulative ranking approaches today. You need to be very cautious therefore while hiring your SEO service provider. It is best to get professional guidance and help.
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